Sales calendar

As of Nov. 2, 2026

On now

Event	Dates	Retailer	Country	Max discount
Payday Wonderdeals	Oct. 23–Nov. 2	Sociolla	Indonesia
Korea's Olive Young Kicks Off Black Friday Sale With Up to 60% Off	Nov. 1–7	OLIVE YOUNG	South Korea	Up to 60% off
Naver Nepda Sale	Oct. 26–Nov. 8	Naver	South Korea
SSG Day	Oct. 30–Nov. 8	Shinsegae Group	South Korea
AMORE MALL Korea Sale Festa	Oct. 29–Nov. 8	AMORE MALL	South Korea
Coupang WOW Members Day	Nov. 2–8	Coupang	South Korea
11.11 Big Sale	Oct. 25–Nov. 11	Shopee	Indonesia
11st Grand 11 Day	Nov. 1–11	11st	South Korea
OLIVE YOUNG Global Black Friday	Nov. 1–12	CJ Olive Young	Global
Gmarket Big Smile Day	Nov. 2–13	Gmarket	South Korea
Korea Sale Festa	Oct. 29–Nov. 15	Korea Sale Festa committee	South Korea
Member-Only Warehouse Savings	Oct. 19–Nov. 15	Costco	United States
Korea Grand Festival	Oct. 29–Nov. 15	10 Korean government ministries	South Korea
Early Black Friday	Oct. 25–Nov. 21	Ulta Beauty	United States
Sephora Friday	From Oct. 31	Sephora Brasil	Brazil
Road to Double DateExpected	Nov. 1–11	Sociolla	Indonesia
Black FridayExpected	November	Amazon Brasil	Brazil
Black FridayExpected	November	Mercado Livre	Brazil
Guncang 11.11, 12.12Expected	November	Tokopedia, TikTok Shop	Indonesia
MUSINSA Members DayExpected	November	MUSINSA	South Korea
Brand store Black FridayExpected	Late October–late November	TIRTIR, MEDIHEAL, ROUND LAB US stores	United States
Kurly Black WeekExpected	November	Kurly	South Korea

Coming up

Event	Dates	Retailer	Country
Sephora Savings Event (Holiday)	Nov. 3–9	Sephora	United States
Early Black Friday Sale	Nov. 5–7	Target	United States
The Whoo Brand Week	Nov. 9–15	The Whoo official store	South Korea
11.11Expected	Nov. 11	Shopee Brasil	Brazil
El Buen FinExpected	Mid-November	Amazon México	Mexico
El Buen FinExpected	Mid-November	Mercado Libre	Mexico
Amore Beauty FestaExpected	Mid-November	Amorepacific	South Korea
Kurly Beauty Festa	Nov. 12–15	Kurly	South Korea
El Buen Fin	Nov. 13–17	Mexican government, CCE, CONCANACO SERVYTUR, ANTAD	Mexico
Black Friday	Nov. 21–28	Ulta Beauty	United States
Black Friday & Cyber MondayExpected	Late November	YesStyle	Global
Black Friday & Cyber MondayExpected	Late November	No official organizer	Mexico
Payday WonderdealsExpected	Late November	Sociolla	Indonesia
Black Friday & Cyber Monday	Nov. 27–30	Amazon	United States
Black Friday & Cyber Monday	Nov. 27–30	No official organizer	United States
Black Friday & Cyber Monday	Nov. 27–30	No official organizer	Brazil
Big Holiday Beauty Sale	Nov. 29–Dec. 24	Ulta Beauty	United States
Cyber Monday	Nov. 29–Dec. 1	Ulta Beauty	United States
12.12 Birthday SaleExpected	December	Shopee	Indonesia
EPIC SaleExpected	December	APRINDO	Indonesia
Guncang 11.11, 12.12Expected	December	Tokopedia, TikTok Shop	Indonesia
Road to Double DateExpected	Dec. 1–12	Sociolla	Indonesia
MUSINSA Members DayExpected	December	MUSINSA	South Korea
Olive Young SaleExpected	Early December	CJ Olive Young	South Korea
Korea Grand SaleExpected	December–February	Not confirmed	South Korea
Harbolnas	Dec. 10–16	idEA and the Indonesian government	Indonesia
BINA Indonesia Great SaleExpected	Mid-December–early January	HIPPINDO and the Indonesian government	Indonesia

Ended

Event	Dates	Retailer	Country	Max discount
Holiday Beauty Event	Oct. 19–Nov. 1	Amazon	United States	Up to 38% off
ZIGZAG Beauty Festa	Through Oct. 26	Kakao Style	South Korea
Coupang Beautiful Day	Through Oct. 18	Coupang	South Korea
Mega Oferta Amazon Prime	Oct. 5–11	Amazon	Brazil
Mega Ofertas de Amazon Prime	Oct. 6–10	Amazon	Mexico
Prime Big Deal Days	Oct. 6–7	Amazon	United States
Target Circle Deal Days (Fall)	Oct. 5–7	Target	United States