K-beauty Brand Centellian24 Holds U.K. Pop-Up With 30% Off Winter Edition Sets

Centellian24, the cosmetics brand of Korean drugmaker Dongkook Pharmaceutical, is holding a "Special Discount Pop-Up" event in the U.K.

The pop-up offers 10 percent off all products and 30 percent off Winter Edition sets.

Centellian24 announced the event in a video posted to its global TikTok account on Oct. 31. The pop-up runs for four days only, from Oct. 29 through Nov. 1 local time, according to the company.

The company said visitors can buy limited-edition holiday sets at the pop-up and try Centellian24 skin care products in person.

The pop-up also features the "Centellian24 Scoop Event." The cover of the company's video shows text promoting a free scoop event and a clear box filled with mini Centellian24 products, with signs behind it advertising 10 percent off all products and 30 percent off sets.

Dongkook Pharmaceutical launched Centellian24 in 2015 with titrated extract of Centella asiatica, an ingredient in its wound-healing treatment Madecassol.

In April, Centellian24 began selling in physical stores in Japan, starting at Matsumotokiyoshi on April 10, followed by Loft on April 18 and Don Quijote on April 20. Dongkook Pharmaceutical said the brand would be carried in about 1,000 stores across the three retailers.