K-beauty Brand Tonymoly Launches $30 Squishmallows 10-Day Advent Calendar

Korean cosmetics company Tonymoly is selling a holiday advent calendar in the U.S. made in partnership with American plush toy brand Squishmallows.

Tonymoly introduced the Squishmallows x Tonymoly 10-Day Advent Calendar in an Oct. 29 video on its U.S. TikTok account and said the set is sold on its U.S. website and at Target. Ulta Beauty also carries the calendar.

The calendar costs $30 on both Tonymoly's U.S. website and Ulta Beauty's website. Ulta Beauty puts the combined value of the items inside at $60.

In the video's caption, Tonymoly said the set brings together K-beauty products and Squishmallows characters.

An advent calendar is a box of small compartments that are opened one a day in the run-up to Christmas, each holding a gift. Tonymoly's version has 10 doors, and each one conceals a skin care product or an accessory.

The calendar contains eight types of items: a plush headband, two hand creams, two lip glosses, a keychain, two sheet masks, an eye patch, 24 blemish patches and a hand sanitizer spray. The box features officially licensed Squishmallows artwork.

The sheet masks come in two versions, one made with ceramide and oat extract and the other with strawberry and vitamin C, according to Ulta Beauty's product description. The listing describes the hand creams as hydrating.