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Global expansion

Vegan K-beauty Brand Anillo Enters Indonesia Through StyleKorean

StyleKorean Indonesia announced the brand's arrival on Instagram on Oct. 29, with products sold through Shopee Mall and TikTok Shop.

By K-Beauty News Staff

A still from StyleKorean Indonesia's video announcing Anillo's arrival. Courtesy of StyleKorean Indonesia
A still from StyleKorean Indonesia's video announcing Anillo's arrival. Courtesy of StyleKorean Indonesia

Korean vegan hair and body care brand Anillo, run by Mediquitous, has entered Indonesia through StyleKorean Indonesia, the local operation of K-beauty online retailer StyleKorean.

StyleKorean Indonesia announced the arrival Oct. 29 in a post on its official Instagram account captioned "New month, new arrival." The post tagged Anillo's official Indonesian account and said the brand "is finally here in Indonesia."

In Indonesia, Anillo products are available on Shopee Mall through the StyleKorean Indonesia store and the Anillo Official Store. On TikTok Shop, the products are sold through the StyleKorean Indonesia and Anillo Indonesia accounts.

A video in the post features Anillo's Rosy Night Parfum Hair Mist in a 100-milliliter bottle.

On its official Indonesian Instagram account, Anillo describes itself as a "vegan lifestyle brand."

StyleKorean's global brand page says Anillo transforms "everyday hair and body care routines into elevated, sensorial rituals of self-care." The retailer also says the brand builds its lineup around scent, from restorative hair treatments to mood-lifting body care.

StyleKorean's global online store currently lists 37 Anillo products.

SourcesStyleKorean Indonesia Instagram post · Anillo Indonesia official Instagram · StyleKorean Anillo brand page · Mediquitous job posting

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