K-beauty Brand Rom&nd Launches 10th Anniversary Tints and Palettes at Olive Young

Rom&nd, a color cosmetics brand owned by iFamilySC, is launching a 10th anniversary edition at Korean beauty retailer Olive Young on Nov. 1.

The lineup includes three shades of The Juicy Lasting Tint lip tint and two versions of the Better Than Palette Bestie Edition eyeshadow palette.

Rom&nd revealed the lineup and its limited-edition goods on its official Instagram account on Oct. 31. The Mega Edition, sold only online, bundles three tints and one palette and comes in a warm set and a cool set.

The new tint shades are 45 Milk Berry, 46 Mu Grape and 47 Cinnamon Apple. The palette comes in 01 Peach Shade for warm tones and 02 Peony Fog for cool tones.

The company said the new tints give lips a glossy, coated-looking shine. It added that the new shades are soft colors inspired by milk and syrup.

On Nov. 1 only, Rom&nd is giving a Dear Bestie Big Pouch to customers who spend 50,000 won or more on Olive Young's online store.

Customers who buy two or more tints receive a Dear Bestie Rabbit Keyring, and those who spend 20,000 won or more receive one Cake Clicker chosen at random. Quantities are limited and gifts may run out early, and Olive Young's same-day delivery and pickup orders are not eligible.

The same three tint shades went on sale in Japan on Oct. 10 for 1,320 yen including tax. From Oct. 10 through Oct. 28, Rom&nd sold the Bestie Edition palette and the Mega Edition as limited items at a pop-up store in Tokyo's Omotesando district.

Rom&nd launched in Korea in September 2016. The company said its 10th anniversary project, "Dear Bestie," is a thank-you to customers who have stayed with the brand over the past decade.